Free sales proposal templates

Free templates for the work after a sales demo: proposals, business cases, mutual action plans and follow-up emails. Copy them, print them or use them in AfterDemo.

Business Case & ROI

Business case template for a software purchaseA free business case template for buying software: problem and cost, options, costs, payback formula, risks and the decision needed, plus a filled-in example.Updated October 24, 2026

Follow-Up After the Demo

12 sales follow-up email templates for after the demo12 copyable sales follow-up email templates for after the demo: same-day recap, sending the proposal, no reply, pricing pushback, gone quiet, breakup and more.Updated October 24, 2026

Digital Sales Rooms

Mutual action plan template, with a filled-in exampleA free mutual action plan template: every step from demo to go-live with an owner and due date, a filled-in example, and how to agree the plan with your buyer.Updated October 24, 2026

Proposal Templates

Sales proposal template: what we heard, how we solve it, and the priceA free sales proposal template built around the buyer: what we heard, how we solve each problem, proof, pricing options and next steps. Full example included.Updated October 24, 2026