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AI for Proposals

AI sales proposal drafts from your call transcript, and you approve every line

By Justin HamptonLast updated Reviewed by Justin HamptonHow we write these

Short answer

AfterDemo reads your call transcript or notes and drafts the buyer's problems in their own words, ready to build the proposal around. It also drafts follow-up emails in your writing style, plus a suggested pitch and a close plan from what was said. You approve every line and set every price, so you send a sharper proposal in a fraction of the time.

Key takeaways

  • Paste a transcript or your notes and AI drafts the buyer's problems in their own words, so the proposal opens with something they recognise.
  • Follow-up emails are drafted in your own writing style and refer to what's actually happening in the deal.
  • You stay in control: you approve every line, and you set every price and term.
  • AI drafting uses Anthropic's Claude and is included in every plan.

The slowest part of an AI sales proposal isn't the writing. It's remembering exactly what the buyer said. Two days after a demo, "they need faster scheduling" is all you have left, and that's not what the buyer said. AfterDemo reads your call transcript or notes and drafts the buyer's problems in their own words, so the proposal opens with something they recognise. You can try that first step for free with the AI proposal generator, no sign-up.

The result: a proposal that sounds like you listened, sent while the demo is still fresh.

The buyer hears their own words

When a buyer reads their own sentence in your proposal, they stop skimming. Take a made-up example: "Every morning I spend two hours on the phone rescheduling jobs." That's their sentence. They know you listened, and so does their boss when the proposal gets forwarded.

Compare that with "Streamline your scheduling workflow." That sentence could be about anyone.

Getting those words right by hand means re-listening to the call, which nobody does the same afternoon. AfterDemo does it for you. Paste the transcript or your notes, and the buyer's problems appear in their own phrasing, ready to build the proposal around.

That opening sets the tone for everything that follows. Each problem becomes a section where you show how you solve it, so the whole proposal reads as a direct answer to what the buyer told you. Their champion can forward it with confidence, because it already explains the problem in the words their colleagues will recognise.

Follow-ups that sound like you

Not a generic "just checking in." When a deal needs a nudge, AI drafts the follow-up email in your own writing style, and it refers to what's actually happening in the deal. You read it, adjust anything you like, and send.

Pair that with proposal tracking, which shows who read what and for how long, and your follow-up lands at the right moment with the right message.

A head start on the close

From what was said on the call, AfterDemo also suggests a pitch and a close plan. It's like having a sales coach who sat in on every demo, pointing out what mattered most to the buyer and what to do next.

We'll let you discover the rest of what it notices when you try it on a real call.

You stay in control

AI does the heavy lifting; you make the decisions. You approve every line before anything reaches a buyer, and you set every price and term. Edit a draft, rewrite it or start your own. Your proposal is always yours, and it always sounds like you.

The model is Anthropic's Claude. AfterDemo is hosted in the US, and your data is encrypted in transit and at rest. The security page has the details.

From call to proposal, fast

  1. Paste the transcript or your notes after the demo.
  2. Review the buyer's problems. Keep, polish or add to them.
  3. Write how you solve each one, and add video, images and files. Reuse About Us, security and pricing from your section library.
  4. Set your pricing, with 1-, 2- and 3-year terms.
  5. Send one link. The buyer never logs in.
  6. Follow up with an AI draft in your style when the moment is right.

You can see what comes out the other end, a proposal that opens with the buyer's problems, in the live example. The company in it is made up.

Open the live example proposal

Try the first step free

  • The AI proposal generator turns pasted notes into problems in the buyer's words, each with a first-draft answer.
  • The follow-up email preview shows how a follow-up is written for the stage your deal is at, in your tone.

For ready-made emails you can copy, see the sales follow-up email templates. For a wider look at how AI can help a small sales team, read AI sales tools for small teams.

Start drafting

AI drafting is included in every plan: $39 per user per month, or $399 a year billed annually, everything included. Start a 30-day free trial with no card, paste the notes from your last demo, and see what your next proposal could look like. See pricing.

Questions people ask

What does the AI draft?

The buyer's problems in their own words from your transcript or notes, follow-up emails in your writing style, and a suggested pitch and close plan from what was said on the call. You review and approve everything before a buyer sees it.

Do I need a recording of the call?

No. A transcript works best because it holds the buyer's exact words, but your own notes work too.

Which AI model does AfterDemo use?

Anthropic's Claude.

Can I try it before signing up?

Yes. The free AI Proposal Generator runs the same first step on notes you paste. It doesn't save what you paste. For the full experience, start a 30-day free trial with no card.

Send your next proposal as a live AfterDemo page

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