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Interactive Proposals

Sales proposal software that turns the demo into a decision

By Justin HamptonLast updated Reviewed by Justin HamptonHow we write these

Short answer

AfterDemo is sales proposal software for small teams that run their own demos. It turns the call into one interactive proposal page: the buyer's problems in their own words, how you solve each, 1-, 2- and 3-year pricing, a business case for their approver and one-click acceptance. Buyers never log in. You see who read what, and what to do next.

Key takeaways

  • AfterDemo turns your demo call into a polished, interactive proposal page in minutes, with the buyer's problems written in their own words.
  • Buyers never log in. They share, compare 1-, 2- and 3-year pricing, build a business case for their approver and accept on the page.
  • After you send, you see who opened it, what each person read and for how long, and whether the deal is hot, warm, cooling or dead.
  • AI drafts the problems and your follow-ups in your own writing style; you approve every word and set every price.

You ran a great demo. The buyer nodded, asked smart questions and said "send me something." What happens next decides the deal. AfterDemo is sales proposal software built for that moment. It turns the conversation you just had into one interactive proposal page that your buyer reads, shares with their team and accepts, and it shows you exactly what happened after you hit send.

No more attachments disappearing into an inbox. No more guessing whether the person who signs ever saw your price. Just a proposal that keeps the deal moving, and a clear view of who's engaged.

A proposal your buyer recognises

The first thing your buyer sees isn't your logo or your feature list. It's their own problems, in their own words, drawn from what they told you on the call. AI drafts them from your transcript or notes, and you approve every line.

That changes how the rest of the page lands. By the time they reach your solution, they already feel understood. Each problem is followed by how you solve it, with video, images and files where they help. Then pricing with 1-, 2- and 3-year terms side by side, so they're choosing an option instead of reacting to a single number.

Buyers open it with a link. They never log in.

Built for the people who weren't on the call

Most deals are decided by someone who never saw your demo. AfterDemo is designed to win them over too.

  • Easy to share. Your champion passes the page along, and every colleague gets their own link.
  • A business case in a few clicks. The buyer builds a one-page business case for their approver, straight from your proposal. Your champion walks into that meeting ready to sell for you. See the buyer's business case.
  • One-click acceptance. When they're ready, they accept right on the page.

The result is a proposal that sells while you're not in the room.

Know who's engaged, and what to do next

Sending is the middle of the deal, not the end. In AfterDemo you see who opened the proposal, which sections each person read and for how long, and who it was shared with. When the CFO spends four minutes on pricing, you'll know. Read more about proposal tracking.

Every deal gets a temperature (hot, warm, cooling or dead) and an action plan of next steps, so you always know where to spend your next hour. When it's time to follow up, AI drafts the email in your own writing style, based on what was actually said. You review it, tweak it if you like, and send.

Faster every time you send

  1. Start from the call. Paste your transcript or notes. AI drafts the buyer's problems in their own words for you to approve.
  2. Add your answers. Write how you solve each problem and drop in video, images or files.
  3. Reuse your best work. Pull your strongest sections and templates from your library, so every proposal starts polished.
  4. Set your pricing. 1-, 2- and 3-year terms, laid out clearly.
  5. Send one link. Then watch the deal come to life.

Your team gets shared templates, a section library and roles, so every seller sends something that looks like it came from your best rep. If you run your pipeline in HubSpot, sent and accepted proposals are logged on the deal automatically. See HubSpot proposal software.

Look sharper than the competition

Your competitors are probably still sending a PDF. Yours arrives as a clean, interactive page that speaks the buyer's language, answers their questions in order and makes it easy to say yes. It's the kind of proposal buyers forward because it makes them look good.

If you're weighing the two formats, read PDF proposals vs interactive proposals. If pricing is where your deals tend to stall, our guide on how to present pricing in a proposal shows the 1-, 2- and 3-year layout in action.

Proposal pages carry no ad or analytics trackers, and your data is hosted in the US and encrypted in transit and at rest.

Built for teams that run their own demos

AfterDemo is made for founders who still sell, small sales teams, consultants and agencies, anyone where the person who runs the demo also writes the proposal. When your deals involve more than one decision-maker, the proposal is where they're won. It deserves more than an attachment.

There's more inside

We've only covered the highlights here. The best way to understand AfterDemo is to see a proposal the way your buyer will.

Open the live example proposal

Then try it on your next deal. It's $39 per user per month, or $399 per user per year billed annually, with every feature included and prospects always free. Start with a 30-day free trial, no card needed. Details on pricing.

Send your next proposal as a live AfterDemo page

Free for 30 days. No credit card. Your prospects never need an account.

Start free

Questions people ask

What is sales proposal software?

Software for building, sending and following up on the proposal you send after a sales conversation. AfterDemo gives each deal one interactive page the buyer can read, share and accept, and shows you what happens after you send it.

Do my buyers need an account?

No. Buyers open the proposal with a link. They never log in or create an account, and every colleague they share it with gets their own link.

How fast can I send my first proposal?

Paste your call transcript or notes and AI drafts the buyer's problems in their own words. Add how you solve each one and your pricing, and you're ready to send. Most of the writing is done before you start.

What does the free trial include?

Everything. 30 days, no card needed. After that it's $39 per user per month, or $399 per user per year billed annually, and prospects are always free.